RTD & Hard Seltzer
BuzzBallz Launches Limited RTD Holiday SKUs for Seasonal Push
BuzzBallz is releasing two limited-edition holiday costume accessories for its three-liter Boulder RTD format in stagge…
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RTD & Hard Seltzer
Big Sipz Adds Blast Off Blue SKU to 48-State C-Store Footprint
Big Sipz, the Patco Brands wine-based RTD line, rolls Blast Off Blue into nationwide convenience-store distribution as …
RTD & Hard Seltzer
Carbliss Launches 12% ABV RTD Line in Six-State Rollout
Carbliss debuts four full-strength RTD SKUs — Margarita, Mango Margarita, Blackberry Moscow Mule, and Mai Tai — each at…
RTD & Hard Seltzer
Happy® RTD Coffee Taps Marvel for 8-SKU Collector's Can Drop
Happy® Products is rolling eight limited-edition RTD coffee SKUs into major retail chains nationwide, using a Marvel St…
RTD & Hard Seltzer
Absolut & Ocean Spray Launch 9% ABV Double RTD Cranberry Line
Pernod Ricard USA rolls out two SKUs of the Absolut & Ocean Spray Double Vodka Cranberry at 9% ABV, entering shelves na…
RTD & Hard Seltzer
Via Carota Craft Cocktails Adds Sparkling Cosmo to RTD Line
Via Carota Craft Cocktails extends its sparkling RTD portfolio with an 11% ABV Sparkling Cosmo, retailing at $23.99 for…
RTD & Hard Seltzer
Real California Milk Excelerator Names 15-Brand 2026 Cohort
Real California Milk Excelerator's 2026 class of 15 brands spans RTD lattes, drinkable yogurt, and probiotic ice cream …
RTD & Hard Seltzer
BobaVida Enters RTD Aisle With ORBA Popping Boba Launch
BobaVida leverages its 44,000-sq-ft Missouri manufacturing facility and existing 5,000-store retail footprint to bring …
RTD & Hard Seltzer
MET-Rx Enters RTD With 44g Protein Shake at Walmart
MET-Rx's 44g High Protein Shake debuts in three flavors at Walmart and Amazon, marking parent 1440 Foods' first RTD ent…
RTD & Hard Seltzer
La Colombe Enters RTD Matcha With Single-Origin Canned Latte Line
La Colombe's new Matcha Latte lineup — Everyday, Strawberry, and Vanilla — hits major retail fridges this month in 11oz…
RTD & Hard Seltzer
Magic Cactus Launches Higher-Dose SKU Amid Grocery Expansion
Magic Cactus sold out its Higher Desert Edition on pre-order alone, signaling strong off-premise pull for mid-potency h…
RTD & Hard Seltzer
Conte Camillo RTD Cocktails Enter U.S. With Five-SKU Bar-Strength Portfolio
Conte Camillo's full five-cocktail collection — Negroni, Lemon Drop, Cosmo, Old Fashioned, and Espresso Martini — hits …